Politics

Apple Fights to Protect the Privacy of Americans

There is currently an ongoing fight between two big tech companies over their role in the privacy of the American people.

Apple announced about a month ago that all new apps and app updates submitted to the App Store must contain a privacy “nutrition label” that was introduced during this year’s WWDC. Now, with the launch of iOS and iPadOS 14.3, and macOS Big Sur 11.1, these new privacy labels are live.

On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. You’ll need to provide information about your app’s privacy practices, including the practices of third-party partners whose code you integrate into your app, in App Store Connect. This information is required to submit new apps and app updates to the App Store.

From Apple

Facebook has issued a new statement claiming that Apple’s new privacy nutrition labels are harming small businesses that use their platform to advertise.

Facebook is speaking up for small businesses. Apple’s new iOS 14 policy will have a harmful impact on many small businesses that are struggling to stay afloat and on the free internet that we all rely on more than ever. Here is an overview of what Apple is doing and where we stand:

They’re creating a policy — enforced via iOS 14’s AppTrackingTransparency — that’s about profit, not privacy. It will force businesses to turn to subscriptions and other in-app payments for revenue, meaning Apple will profit and many free services will have to start charging or exit the market.

They’re hurting small businesses and publishers who are already struggling in a pandemic. These changes will directly affect their ability to use their advertising budgets efficiently and effectively. Our studies show, without personalized ads powered by their own data, small businesses could see a cut of over 60% of website sales from ads. We don’t anticipate the proposed iOS 14 changes to cause a full loss of personalization but rather a move in that direction over the longer term.

Apple has responded in term with an eloquent tweet from Apple CEO Tim Cook.

At the end of the day the privacy of the American people is number 1. There are companies that profit off our information, and usually without our consent. Apple is trying to make this process more transparent and allow you to have that choice for companies like Facebook determine what type of information they use against you.

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